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ad design for a parenting magazine
One Voice Advertisement

When working creatively, I like to start out thinking of verbal metaphors to see if I can mine them for visual ones. The simplicity of the photograph lends weight to the impact of the central concept without veering into sensitive issues that can be involved with more representative figures or a schmaltzy approach. The message in brackets is a direct, yet simple, call-to-action. A dash of humor helps to soften what can be a difficult but ultimately rewarding experience, raising kids.